Radio Advertising Campaigns

(Paid Commercial Traffic and Public Service Announcements)



Christmas Trees / Merry Christmas (November - December 2018)

  • Copy: Christmas Greeting and Thank you, Testimonial Statements from community leaders.

  • Medium to High reach and frequency schedules airing November 28 - December 11, 2017 on six local area radio stations.

  • Length All 30 Seconds

  • 30-second ads to rotate equally on Eads Broadcasting (KGAL, KSHO) and Bi-Coastal Media (KRKT, KLOO FM)

  •  Cut #1, Cut #2, Cut #3, Cut #4 , Cut #5, Cut #6, Cut #7, Cut #8, Cut #9, Cut #10


Home For The Holidays Support Testimonials (November 2018)

  •  Promotion of special "Home for the Holidays" on the radio programming to air November 20, 2018.

  • High Reach & Frequency Schedule that aired on Smart Talk 1580 KGAL & Unforgettable 920 KSHO

  • Aired on KGAL to promote KGAL Broadcast: Cut #1, Cut #2, Cut #3, Cut #4 and Cut #5. Note these cuts are the “tommorow” version (versus the “tuesday morning” version) that aired the day prior to broadcast.

  • Aired on KSHO to promote KSHO Broadcast: Cut #1, Cut #2, Cut #3, Cut #4 and Cut #5. Note these cuts are the “tommorow” version (versus the “tuesday morning” version) that aired the day prior to broadcast.

    To listen to radio commercials click on applicable link (for example “cut #1” ) above.


Twentieth Anniversary (September 2018)

  • Copy: Statements of support from various community and business leaders

  • Medium and High reach and frequency schedules airing 9/20/2018 to 10/7/2018

  • Rotation: 7 60-second ads, run in equal rotation (14.3% each) on the following stations:

  • KGAL 256 Spots- Ads will air 14 to 16 times daily over 18 days

  • KSHO 256 Spots- Ads will air 14 to 16 times daily over 18 days

  • KRKT 39 Spots- Ads to air 3 to 4 times daily

  • KLOO FM 39 Spots- Ads to air 3 to 4 times daily

  • KLOO AM 36 Spots- Ads to air 3 to 4 times daily


Merry Christmas (November - December 2017)

 

 

Note: 8 cuts to rotate equally (12.5% each)

  • Continuation of Christmas Theme from Christmas Tree Lot Openings.

  • Copy: Christmas Greeting and Thank you, Testimonial Statements from community leaders.

  • Medium to High reach and frequency schedules airing November 28 - December 11, 2017 on six local area radio stations.

  • Length All 30 Seconds

  • 8 30-second ads to rotate equally (12.5% each)

  • TOTAL: 198 30-Second ads

  • Eads Broadcasting (11/28 - Mon 12/9/2017)

    • KGAL 64 Ads TAP, 64 Ads BTA

    • KSHO 64 Ads TAP, 64 Ads BTA

  • Bi-Coastal Media (Sat 12/2, Sun 12/10/2017)

    • KRKT 15 ads BTA

    • KLOO 12 ads BTA

  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)

    • KHPE 23 ads ROS

    • KWIL 20 ads ROS


Christmas Tree Lot Openings (November 2017)

Note: Cuts 1, 2 & 3 rotated equally (33.3% each)

  • Promotion of the opening of five AHH Christmas Tree Lots. Medium to High reach 2-4 day schedules airing November 24 - 27, 2017

  • Length: All 30 seconds

  • Eads Broadcasting (Fri 11/24 - Mon 11/27/2017)

    • KGAL 16 Ads TAP, 16 Ads BTA

    • KSHO 16 Ads TAP, 16 Ads BTA

  • Bi-Coastal Media (Sat 11/25, Sun 11/26/2017)

    • KRKT 8 ads BTA

    • KLOO, 8 ads BTA

  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)

    • KHPE 8 ads ROS

    • KWIL 8 ads ROS

  • TOTAL: 96 30 Second ads


Home for the Holidays Support Testimonials (November - December 2017)

 

  • Promotion of special "Home for the Holidays" on the radio programming to air 6 - 9 am November 21, 2017.

  • High Reach & Frequency Schedule that aired on Smart Talk 1580 KGAL & Unforgettable 920 KSHO

  • November 15 - 21, 2017

  • Length: All 60 seconds

  • KGAL 30 ads TAP, 30 ads BTA

  • KSHO 30 ads TAP, 30 ads BTA

  • 120 30 second ads total.

  • Estimated reach 35,000 , Estimated Average Frequency 10+. Single cut estimated frequency 3.5.

 

Note: Cuts 1 -5 also had a "tomorrow" and "today" version that aired 11/20 and 11/21/2017.  All cuts rotated equally for 24 plays (airings) each.

  


19th Anniversary (September 2017)

  • Major Flights for fundraiser

  • KRKT, KLOO, KSHO & KGAL

  • September 2017

  • Length: All 60 seconds


Crazy Days (July 2017)

  • Flight for Thrift Store Event

  • KRKT, KLOO, KSHO & KGAL

  • July 2017

rotate equally (12.5% each)

 


Spring Retail (June 2017)

  • Major Flights for fundraiser

  • KRKT, KLOO, KSHO & KGAL

  • June 2017


Christmas Trees (November - December 2016)

  • Major Flight for Tree and Wreath Sales

  • KRKT, KLOO, KSHO, KGAL

  • November-December 2016