Radio Advertising Campaigns

(Paid Commercial Traffic and Public Service Announcements)

Merry Christmas

 

 

Note: 8 cuts to rotate equally (12.5% each)

  • Continuation of Christmas Theme from Christmas Tree Lot Openings. 
  • Copy: Christmas Greeting and Thank you, Testimonial Statements from community leaders.  
  • Medium to High reach and frequency schedules airing November 28 - December 11, 2017 on six local area radio stations. 
  • Length All 30 Seconds
  • 8 30-second ads to rotate equally (12.5% each)
  • TOTAL:  198 30-Second ads
  • Eads Broadcasting (11/28 - Mon 12/9/2017)
    • KGAL 64 Ads TAP, 64 Ads BTA
    • KSHO 64 Ads TAP, 64 Ads BTA
  • Bi-Coastal Media  (Sat 12/2, Sun 12/10/2017)
    • KRKT 15 ads BTA
    • KLOO 12 ads BTA
  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)
    • KHPE 23 ads ROS
    • KWIL 20 ads ROS

Christmas Tree Lot Openings

Note: Cuts 1, 2 & 3 rotated equally (33.3% each)

  • Promotion of the opening of five AHH Christmas Tree Lots. Medium to High reach 2-4 day schedules airing November 24 - 27, 2017
  • Length:  All 30 seconds
  • Eads Broadcasting (Fri 11/24 - Mon 11/27/2017)
    • KGAL 16 Ads TAP, 16 Ads BTA
    • KSHO 16 Ads TAP, 16 Ads BTA
  • Bi-Coastal Media  (Sat 11/25, Sun 11/26/2017)
    • KRKT 8 ads BTA
    • KLOO, 8 ads BTA
  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)
    • KHPE 8 ads ROS
    • KWIL 8 ads ROS
  • TOTAL:  96 30 Second ads

Home for the Holidays Support Testimonials

 

  • Promotion of special "Home for the Holidays" on the radio programming to air 6 - 9 am November 21, 2017.
  • High Reach & Frequency Schedule that aired on Smart Talk 1580 KGAL & Unforgettable 920 KSHO
  • November 15 - 21, 2017
  • Length:  All 60 seconds
  • KGAL 30 ads TAP, 30 ads BTA
  • KSHO 30 ads TAP, 30 ads BTA 
  • 120 30 second ads total. 
  • Estimated reach 35,000 , Estimated Average Frequency 10+. Single cut estimated frequency 3.5.

 

Note: Cuts 1 -5 also had a "tomorrow" and "today" version that aired 11/20 and 11/21/2017.  All cuts rotated equally for 24 plays (airings) each.

  


19th Anniversary

  • Major Flights for fundraiser
  • KRKT, KLOO, KSHO & KGAL
  • September 2017
  • Length:  All 60 seconds

Crazy Days

  • Flight for Thrift Store Event
  • KRKT, KLOO, KSHO & KGAL
  • July 2017

rotate equally (12.5% each)

 


Spring Retail 

  • Major Flights for fundraiser
  • KRKT, KLOO, KSHO & KGAL
  • June 2017


Christmas Trees

  • Major Flight for Tree and Wreath Sales
  • KRKT, KLOO, KSHO, KGAL
  • November-December 2016