Radio Advertising Campaigns

(Paid Commercial Traffic and Public Service Announcements)

Twentieth Anniversary (September 2018)

  • Copy: Statements of support from various community and business leaders

  • Medium and High reach and frequency schedules airing 9/20/2018 to 10/7/2018

  • Rotation: 7 60-second ads, run in equal rotation (14.3% each) on the following stations:

  • KGAL 256 Spots- Ads will air 14 to 16 times daily over 18 days

  • KSHO 256 Spots- Ads will air 14 to 16 times daily over 18 days

  • KRKT 39 Spots- Ads to air 3 to 4 times daily

  • KLOO FM 39 Spots- Ads to air 3 to 4 times daily

  • KLOO AM 36 Spots- Ads to air 3 to 4 times daily


Merry Christmas (November - December 2017)

 

 

Note: 8 cuts to rotate equally (12.5% each)

  • Continuation of Christmas Theme from Christmas Tree Lot Openings.

  • Copy: Christmas Greeting and Thank you, Testimonial Statements from community leaders.

  • Medium to High reach and frequency schedules airing November 28 - December 11, 2017 on six local area radio stations.

  • Length All 30 Seconds

  • 8 30-second ads to rotate equally (12.5% each)

  • TOTAL: 198 30-Second ads

  • Eads Broadcasting (11/28 - Mon 12/9/2017)

    • KGAL 64 Ads TAP, 64 Ads BTA

    • KSHO 64 Ads TAP, 64 Ads BTA

  • Bi-Coastal Media (Sat 12/2, Sun 12/10/2017)

    • KRKT 15 ads BTA

    • KLOO 12 ads BTA

  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)

    • KHPE 23 ads ROS

    • KWIL 20 ads ROS


Christmas Tree Lot Openings (November 2017)

Note: Cuts 1, 2 & 3 rotated equally (33.3% each)

  • Promotion of the opening of five AHH Christmas Tree Lots. Medium to High reach 2-4 day schedules airing November 24 - 27, 2017

  • Length: All 30 seconds

  • Eads Broadcasting (Fri 11/24 - Mon 11/27/2017)

    • KGAL 16 Ads TAP, 16 Ads BTA

    • KSHO 16 Ads TAP, 16 Ads BTA

  • Bi-Coastal Media (Sat 11/25, Sun 11/26/2017)

    • KRKT 8 ads BTA

    • KLOO, 8 ads BTA

  • Extra Mile Media (Sat 11/25, Sun 11/26/2017)

    • KHPE 8 ads ROS

    • KWIL 8 ads ROS

  • TOTAL: 96 30 Second ads


Home for the Holidays Support Testimonials (November - December 2017)

 

  • Promotion of special "Home for the Holidays" on the radio programming to air 6 - 9 am November 21, 2017.

  • High Reach & Frequency Schedule that aired on Smart Talk 1580 KGAL & Unforgettable 920 KSHO

  • November 15 - 21, 2017

  • Length: All 60 seconds

  • KGAL 30 ads TAP, 30 ads BTA

  • KSHO 30 ads TAP, 30 ads BTA

  • 120 30 second ads total.

  • Estimated reach 35,000 , Estimated Average Frequency 10+. Single cut estimated frequency 3.5.

 

Note: Cuts 1 -5 also had a "tomorrow" and "today" version that aired 11/20 and 11/21/2017.  All cuts rotated equally for 24 plays (airings) each.

  


19th Anniversary (September 2017)

  • Major Flights for fundraiser

  • KRKT, KLOO, KSHO & KGAL

  • September 2017

  • Length: All 60 seconds


Crazy Days (July 2017)

  • Flight for Thrift Store Event

  • KRKT, KLOO, KSHO & KGAL

  • July 2017

rotate equally (12.5% each)

 


Spring Retail (June 2017)

  • Major Flights for fundraiser

  • KRKT, KLOO, KSHO & KGAL

  • June 2017


Christmas Trees (November - December 2016)

  • Major Flight for Tree and Wreath Sales

  • KRKT, KLOO, KSHO, KGAL

  • November-December 2016